the EARLY WORK
Team-first leadership · Community Sport

Good culture doesn't just happen.

We give leaders the tools the captain title never came with. Team-first, participant-owned, built from inside community sport.

Leading "The Us" Program
01
Early Season
Leadership as "Us"
02
Mid Season
Problem Solving Together
03
End of Season
Finishing Well
3
Sessions
~60
Min each
20
Max participants
Any team. Any sport. Any level.· Good culture doesn't happen — it's built· That's not an accident — it's something you build· Your best players aren't always your best leaders· Any team. Any sport. Any level.· Good culture doesn't happen — it's built· That's not an accident — it's something you build· Your best players aren't always your best leaders·
The Philosophy

Built from inside
community sport.

The best leaders aren't always the loudest person in the room. Sometimes leadership is invisible — felt in the way people show up, stay together, and find their way through hard moments without being told to.

That's what we're building. Not polished leaders who've done a personality quiz. Leaders who make the people around them feel like they belong.

"You don't notice when you're being led well.

A sheep who can't see their shepherd still knows which way to go."
Program content informed by Simon Sinek's Leaders Eat Last

Leading
"The Us"

Full program details
01
Early Season · ~60 min

Leadership as "Us"

Discover what belonging and safety mean for your team, and the science behind why they're the foundation of everything.

02
Mid Season · ~60 min

Problem Solving Together

Use the identity you've built to tackle real challenges. Frame problems properly and find solutions only your group could reach.

03
End of Season · ~60 min

Finishing Well

Celebrate how far the group has come and make commitments that carry the culture forward into next season.

Tess Beagley
Your Facilitator

Tess Beagley

Leadership Facilitator · Team-first · Built from inside community sport

This program was built from inside community sport — not from a textbook. A player, a coach, a president and a VAFA Women's Advisory Board member. Lived experience in every facet of the environment.

🏆 U14 Girls Premiership Coach 2025 AFL Vic Lead Your Way 2024 WCYMS President 2022–2024 VAFA Women's Advisory Board 2021–2023 Senior Player & Leader 2018–2025 Inaugural Cricket Premiership Captain 2022
What people are saying

Heard from the teams

"
Everyone shares very similar values for what we want our club to build into.
Anonymous
Player · Williamstown CYMS · Session 1, 2025
"
Talking as a group of leaders and connecting through each other. I learnt I need to listen more attentively.
Sofi
Player · Williamstown CYMS · Session 1, 2025
"
Connection with others is important — knowing names, knowing each other. That was the big thing for me today.
Ashlin
Player · Williamstown CYMS · Session 1, 2025
Follow along

On Instagram

@_theearlywork
Ready to Begin?

Let's talk about
your team.

No commitment required — happy to have a quick conversation about what would work best for your team.

About The Early Work

Who we are &
what we do.

The Early Work is a leadership development organisation built for community sport. We help teams build the culture, language and trust that holds them together — when it matters most.

The Organisation

The Early Work was founded on a simple belief: the most important conversations in a sporting team rarely happen. Not because nobody cares — but because nobody makes the time, holds the space, or has been given the tools to lead them.

We exist to be that space. Founded by Tess Beagley — player, captain, club president, VAFA Women's Advisory Board member and premiership coach — The Early Work was built entirely from inside community sport. Not from a textbook. Not from a corporate leadership framework retrofitted for sport. From lived experience in every facet of the environment.

Community sporting clubs depend on their player leaders. They are the connective tissue between the committee, the coaching staff and the playing group. When they're equipped to lead well, everyone benefits — players feel safe and heard, culture strengthens, retention improves. When they're not, the gap shows. The Early Work was built to close that gap.

Our programs are designed for community sporting teams of all kinds — junior and senior, any sport, any level. We come to you, at your venue, at a time that works for your team. Everything we do is grounded in the research of Simon Sinek's Leaders Eat Last and delivered with the warmth and credibility of someone who has genuinely lived it.

The Program — A Brief Overview

Leading "The Us" is our flagship player leadership program. Three focused sessions across your season — each one building on the last to create a group that knows who they are, solves problems together, and carries the culture forward.

Session 1 explores belonging and safety — what it actually means to be part of this group. Session 2 uses that identity to tackle real challenges together. Session 3 honours what's been built and sets the standard for what comes next.

From the time they're teenagers, we tell players "you're the captain" and rarely explain what that means. We give them the title but not the tools. Leading "The Us" changes that — giving player leaders the language, the framework and the confidence to actually lead.

Each session runs for approximately 60 minutes at your venue. Groups of 7–20 participants. Any sport. Under 14s and up.

Our Belief

Culture doesn't happen.
It's deliberately built.

The Early Work exists because the most important conversations in a sporting team rarely happen. Not because nobody cares — but because nobody makes the time, or holds the space, or knows where to start.

Every session is designed to be that space. Structured enough to feel purposeful. Open enough to feel real. And always grounded in the belief that the people in the room already have what they need — they just need somewhere to find it together.

This isn't a leadership course. It's the early work.

Get Started

Bring The Early Work
to your team.

Get in touch to discuss what the program could look like for your team.

About Our Founder

Tess
Beagley

Leadership Facilitator · Former Club President · Player Leader · AFL Vic Lead Your Way Alumni 2024

🏆 U14 Girls Premiership Coach 2025 AFL Vic Lead Your Way 2024 WCYMS President 2022–2024 VAFA Women's Advisory Board 2021–2023 Senior Player & Leader 2018–2025 Inaugural Cricket Premiership Captain 2022
Tess Beagley
The Story

Tess Beagley didn't come to leadership through a textbook. She came through a football club.

When Williamstown CYMS pulled together their first ever women's football team, Tess and her sister were among the first through the gate. It was the opportunity she'd always wanted but never had — and from that first training session, she was all in.

What started on the field quickly extended off it. In 2020 Tess joined the club committee as a relationship lead, managing partnerships with Williamstown Juniors and overseeing club events. Two years later, when the club needed new leadership, she put her hand up for the presidency.

It was, by her own admission, one of the biggest challenges she has ever faced. Leading a community club through the aftermath of COVID — navigating the very real challenges of getting a club back on its feet, finding a way to work with and through a group of people who all cared deeply but didn't always agree — taught Tess more about leadership than anything else in her life. The most important lesson? You can't do it alone. Leadership is about relationships. It always has been. She likes to think she left the club in a better place than she found it.

She served as President of Williamstown CYMS from 2022 to 2024, alongside three years on the VAFA Women's Advisory Board. And because apparently one leadership role at a time wasn't enough, she also captained the club's inaugural cricket team to a premiership in 2022 — proving that good culture travels across sports.

When she stepped away from the presidency, she wasn't done. In 2025 Tess coached the Williamstown Juniors Under-14 Girls to a premiership — a result that had nothing to do with having the most talented group and everything to do with a team that knew who they were, trusted each other, and solved problems together. That's not luck. That's the early work.

In 2024 she was selected for the AFL Victoria Lead Your Way program — an inaugural cohort of female leaders from across the football community, brought together to connect, share and be honest about the realities of leading in sport. For Tess, it was a rare and genuinely special experience. Being in a room where other women were navigating the same challenges — and finding that you weren't alone in them — was something she hadn't realised she needed until she had it.

It was also the moment the idea for The Early Work began to take shape. Because here's what Tess kept coming back to: from the time they're teenagers, we tell players "you're the captain" — and then we leave them to figure out what that actually means. We give them the captain title but rarely the tools. And the cost of that isn't just poor leadership. It's players who don't feel safe or heard. Teams that fracture under pressure. Clubs that lose people they should have kept.

Tess leads from the centre — not from the front. She describes a leader's job as providing the canvas: the conditions, the stability, the clarity that lets the team be the ones doing the painting. Calm on the surface. Working hard underneath. Present enough that people trust the direction, even when they can't see the full picture. Outside of football, Tess works in the energy sector as a Key Account Manager, where building strong, trusted relationships with major clients is the core of her work. The skillset transfers. The belief is the same — that relationships are the foundation of everything, and that the work of building them is worth doing properly.

Credentials
🏆 U14 Girls Premiership Coach
Williamstown Juniors · 2025
AFL Vic Lead Your Way Alumni
Inaugural cohort · 2024
Club President
Williamstown CYMS · 2022–2024
VAFA Women's Advisory Board
2021–2023
Senior Player & Player Leader
Williamstown CYMS · 2018–2025
Inaugural Cricket Premiership Captain
Williamstown CYMS · 2022
In Her Words

Why I built
The Early Work.

"As a female leader you often feel like you have to put on an extra guard — to show that everything is fine, that you're across it, that you've got it handled. Being in a room where other women were saying the same things, facing the same challenges — that was something I hadn't realised I needed until I had it."

That experience — the AFL Victoria Lead Your Way program in 2024 — was the moment the idea for The Early Work crystallised. Because it showed me what happens when you give people a safe space, shared language and honest conversation. Things change.

Player leaders are the connective tissue between a committee, a coaching staff and a playing group. When they're equipped to lead well, the whole club benefits — better culture, better retention, better experience for everyone. When they're not, the gap shows.

We give players the captain title. It's time we gave them the tools to go with it.

Work with Tess

Bring The Early Work
to your team.

Get in touch to discuss what the program could look like for your team and season.

The Program

Leading
"The Us"

Leading "The Us" is not a personal development workshop. It's not about identifying your leadership style or looking inward. It starts with the group. Who are we? How do we belong to each other? How do we hold that together when things get hard?

At a glance
Sessions
3 across the season
Duration
~60 min each
Format
In person, facilitated at your venue
Group size
7–20 participants
Who
Junior & senior teams, any sport, Under 14s and up
Investment
From $149 (The Kit) · $1,000 (The Season) · Club Deep on request
The Three Sessions
01
Early Season · ~60 min
Leadership as "Us"

Discover what belonging and safety actually mean for your team, and the science behind why they're the foundation of everything. Players complete a blind self-assessment, explore what makes them feel part of the group, and identify the behaviours that build, or break, trust. Leaders leave with a shared language and a personal commitment to the team.

02
Mid Season · ~60 min
Problem Solving Together

Use the identity you've built to tackle real challenges. Frame problems properly. Find solutions only the group could reach. Drawing on examples from sport and history, the group learns to separate symptoms from root causes, push past easy answers, and agree on actions they'll actually follow through on, together.

03
End of Season · ~60 min
Finishing Well

Celebrate how far the group has come and set the standard for what comes next. Leaders reflect on the season with honesty and intention — acknowledging what worked, understanding what can grow, and making commitments that carry the culture forward into next year and beyond.

Participants leave with
  • Clarity on their own leadership qualities and how they contribute to the group
  • A shared language for belonging and safety
  • Practical actions to strengthen team culture
  • A group commitment to carry the Us forward beyond the season
The team gets
  • A reusable framework — run it and grow every season
  • Stronger player retention and off-season connection
  • Leaders who take ownership, not just a captain's title
  • A club culture that outlasts any individual player
Pricing

Invest in
your culture.

Three separate tiers — each a standalone offering. Choose the one that suits your club.

Tier 1
The Kit
You run it. Your group. Your way.
Self-directed
The Kit
$149one-off purchase
12 months webinar and community access included
Includes
Facilitator guide for all three sessions
Participant worksheets for printing
12 months access to bi-monthly webinars
Access to The Early Work community (Circle)
Our Season journal available as add-on ($25 per copy)

The Kit gives a coach, captain or club volunteer everything they need to run Leading "The Us" with their own group. Directional rather than prescriptive — with room to make it yours.

Bi-monthly webinars hosted by Tess give Kit buyers a live connection point throughout the year — to share wins, ask questions and stay part of the community.

Tier 2
The Season
Tess facilitates. You show up.
Trial Option
Single Session
$400per session
No commitment required
Includes
One fully facilitated session by Tess
One 1:1 call with your coordinator
All participant materials
Post-session summary notes
Up to 20 participants
Multiple Teams
Club Package
20% off
Every additional team from the same club
Examples
Seniors + Reserves: $1,000 (both included)
Men's + Women's: $1,800 ($1,000 + $800)
Seniors + Juniors: $1,800 ($1,000 + $800)
Multiple junior programs available
Tier 3
Club Deep
The whole club. Every team. One shared language.
Whole of club
Club Deep
Contact us
Custom pricing based on club size
Includes
Facilitated sessions for every team in the club
Combined player leadership session across all teams
Committee and coaching staff workshop
Consulting support across the season
Journals for all participant groups

Club Deep is for clubs who want Leading "The Us" embedded at every level — not just one team. Players, coaches and committee aligned around a shared identity and way of working.

Scoped and priced based on your club's size and number of teams. Get in touch to talk through what this could look like for you.

Get in touch
Take the next step

Ready to bring this
to your team?

Three ways to bring Leading "The Us" to your club. Start with The Kit, bring Tess in for The Season, or go all in with Club Deep. Either way, it starts with a conversation.

FAQs

Your questions,
answered.

Everything you need to know about the program, the sessions, and how it works for your team.

About the Program
What is Leading "The Us"?
Leading "The Us" is a three-session player leadership program for community sporting teams. Each 60-minute session runs across your season — building belonging, trust and problem-solving capability as a group.
What sport is it designed for?
Any sport. The program is built around team dynamics and culture, not sport-specific content. It works equally well for football, netball, basketball, soccer, cricket, hockey — any team sport with a leadership group.
Who is it for — players, coaches, or both?
It's primarily designed for players — your leadership group or full squad. Coaches are welcome to observe but the sessions are player-led.
What age group is it suitable for?
Under 14s and up. The content and facilitation style is adapted for the age group — junior teams get a lighter, more accessible version of the same framework.
The Sessions
How long does each session take?
60–65 minutes. Designed to fit inside a training night, before or after a session, or as a standalone group meeting.
Do we need all 3 sessions?
No. You can start with a single session to trial the program. Many teams book Session 1 and add the rest once they see the impact.
Can we run sessions in any order?
The sessions are designed to build on each other — Session 1 creates the foundation that Sessions 2 and 3 rely on. We recommend running them in order, but get in touch if your timing requires flexibility.
What's the ideal group size?
7–20 participants. Works best with your leadership group but can run with a full squad.
Where are sessions held?
At your venue — your clubrooms, training facility, or any space that works for the group. We come to you. All materials are provided.
Logistics & Pricing
How much does it cost?
There are three options. The Kit is $149 and gives you everything you need to run the program yourself. The Season is $1,000 for three fully facilitated sessions (or $400 for a single session). Club Deep is a whole-of-club package — contact us for a custom quote based on your club's size.
Does travel cost extra?
Travel within greater Melbourne is included. For regional teams, travel costs are agreed upfront — no surprises.
We have multiple teams — is there a discount?
Yes. Running the same program across two squads (e.g. Seniors and Reserves) is included in one booking at no extra cost. Different programs receive a 20% discount on the second program.
What's included in every booking?
Every booking includes the facilitated session, all printed participant materials, a pre-session conversation to tailor the content to your context, and post-session summary notes.
Getting Started
What makes Leading "The Us" different from other leadership programs?
Most leadership programs start with the individual — your strengths, your style, your growth areas. Leading "The Us" starts with the group. We're not here to produce polished leaders who've done a personality quiz. We're here to help a specific group of people understand how they belong to each other, what it takes to contribute meaningfully, and how to hold that together when things get hard. The program is participant-defined and participant-owned. The answers come from inside the room — not from a workbook. And because every team is different, every program is different too.
How do I book?
Get in touch via the contact form or email tess@theearlywork.com. No commitment required for the first conversation.
How far in advance do I need to book?
Ideally 2–3 weeks ahead to allow time for a pre-session conversation and materials preparation. Get in touch and we'll do our best to work within your timeline.
Still have questions?

Just get in
touch.

Happy to answer anything not covered here — no commitment required.

Get in Touch

Let's talk about
your team.

No commitment required. Happy to have a quick conversation about what would work best for your team and season.

Email
Instagram
Based in
Melbourne, Victoria
Travel within greater Melbourne included

Send a message